LC Agency

Attention is easy.
Customers are the job.

LC Agency builds the systems that carry a stranger from the first ad to the closed sale — campaigns, content, websites, and the automation that connects them.

I'm Luthando Tony Ngxila. I started LC Agency in 2022 writing ad copy, and grew it into a team of four that handles the whole path — the campaign, the creative, the site it lands on, and the systems running behind it.

What we do

Paid acquisition

Meta ad strategy, copy, creative and day-to-day campaign management.

Content & creative

Video editing, AI-generated content, documentary work.

Build

Websites, apps, dashboards and the internal tools a team actually uses.

AI automation

Systems that take the repetitive work off a team's hands.

Growth systems

Referral and affiliate programmes, and click-to-close funnels.

Strategy

Finding where the money actually is, and which lever to pull first.

A result

4,300 → 22,900
Lass Skincare's TikTok following, in under three months. Documentary editing, AI-generated content, and the strategy behind the content system. More than five times the audience.

Who we've worked with

  • Oros Mampofu — actor, founder of RWO Academy
  • Neo Cheka — founder, Get Rich Activist
  • Michelle Lima — founder, Resonate Hub
  • Dr Pinky — founder, Womb Stewardship & Umnombo
  • Asekho Twaku — Asekho Twaku Leather & Clothing
  • Luyanda Finini — EC Department of Health
  • Makhaya Buyana — Buyana Financial Services
  • Bianca Carmichael — digital content creator
  • Magma Energy Shilajit — Sydney, Australia

Brand activation campaigns:

McDonald'sHuggiesEucerin

How we work

Most agencies sell you a piece — the ads, or the site, or the content. The gaps between those pieces are where customers get lost.

We work on the whole path instead: what brings someone in, what convinces them, and what happens automatically once they're interested. Then we find the one change worth making first, and prove it before moving to the next.